詹姆斯库克assignment代写:千禧一代

2019-09-16 03:17

千禧一代是现存人口最多的一代，占总人口的四分之一以上，为8310万，超过婴儿潮一代的7540万(Cutler, 2015)。因为千禧一代的巨大规模,理解和适应他们的消费倾向是必要的财务公司的增长作为当前一代命令估计每年1.3万亿美元的消费支出(Eventbrite, 2013)许多研究是千禧一代和金融机构之间进行的,识别他们的经历和态度,进而帮助塑造他们如何相互作用。经历过2008年经济大衰退和数字革命的千禧一代，正在不断地做出有关资金分配的决定。然而，他们正在经历更大的财务困境。千禧一代是现代社会第一代经历高水平的贫困和失业，导致许多人对金融机构失去信心，当从看似微不足道的小额工资中分配资金时，他们承受着巨大的压力(Cutler, 2015)。由于这些困难，千禧一代为自己的财务规划感到自豪，他们把有意识的支出放在首位，以避免未来出现财务问题，并对自己的教育有信心，以获得成功的职业生涯。然而，千禧一代对维护被同龄人接受的社交媒体的重视，正在转化为有害的财务行为。2015年，近50%的千禧一代消费受到社交媒体的影响(Pagliara, 2017)。因此，由于千禧一代强调媒体“赞”是社会接受的一种视觉表征，社交媒体所创造的肆意消费的欲望，使人们对有意识消费必要性的理解产生了距离。通过简要概述一般千禧一代的金融前景与前代相比,结合这两个分析的千禧一代与社交媒体和社交媒体如何影响他们的消费习惯,可以再支持一个论点,即社交媒体和千禧一代之间的关系负面影响他们的经济地位。
詹姆斯库克assignment代写:千禧一代
Millennials represent the largest living generation and more than a quarter of the population at 83.1 million, surpassing Baby Boomers at 75.4 million (Cutler, 2015). Because of the Millennial generation’s massive size, understanding and adapting to their spending tendencies is imperative to a company’s growth financially as the generation currently commands an estimated $1.3 trillion in annual consumer spending (Eventbrite, 2013) Many studies have been conducted between the Millennial generation and financial institutions, identifying their experiences and attitudes which in turn help to shape how they interact with one another. Millennials, having lived through both the 2008 Great Recession and the digital revolution, are making constant decisions involving their money allocation. However, they are experiencing greater financial struggles. Millennials are the first generation in the modern age to experience high levels of poverty and unemployment, causing many to lose faith in financial institutions, and experience high levels of stress when allocating money from small, seemingly insignificant paychecks (Cutler, 2015). Due to these struggles, the Millennial generation takes pride in their financial planning, prioritizing conscious spending in order to avoid financial problems in the future, and feeling confident in their education to land them a successful career. However, the emphasis Millennials place on maintaining a social media deemed acceptable by peers is translating into harmful financial behaviors. In 2015, almost 50 percent of Millennial purchases were influenced by social media (Pagliara, 2017). Therefore, the understanding of the necessity to spend consciously is distanced by social media’s created desire to spend recklessly due to the emphasis Millennial’s place on media “likes” as a visual representation of social acceptance. Through a brief overview of the general Millennials’ financial outlook compared to generations prior, combined with both an analysis of how Millennials interact with social media and how social media influences their spending habits, an argument can be made and then supported that the relationship between social media and the Millennial generation negatively affects their financial stature.

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