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莫纳什商科代写:特斯拉
2019-12-23 17:47
特斯拉公司的全面SWOT分析表明,汽车制造商在未来汽车行业具有强大的优势。首先,特斯拉在其可持续的创新实践中显示出了至关重要的力量。特斯拉公司生产和销售的每一款产品都非常注重可持续性,三款车型都是纯电动汽车。其向太阳能储存和太阳能屋顶产品的扩张,进一步推动了其环境可持续性的努力。这是特斯拉与其他汽车制造商的不同之处,它们更像是一家清洁能源公司。此外,埃隆·马斯克自己直接招募了工程技术领域最好的人才。州的特斯拉,“……我们设计工程师的身体、底盘、内饰,加热和冷却和低压电气系统房子,一定程度上与我们的供应商…”此外,特斯拉依靠专家计算机程序员测试模型在模拟碰撞试验,减少产品开发时间和实现高安全评级。这强调了品牌的可靠性,提高了消费者的销售额、忠诚度和品牌认知度。在劣势方面,特斯拉面临研发成本高,生产成本高,导致消费者购买价格高,限制了销售的快速增长。最近,特斯拉在Model 3的“设计、制造、发布和量产”方面遭遇延误,特斯拉承认这可能会“损害我们的品牌、业务、前景、财务状况和运营成果”。这打乱了预计2018年生产的Model 3的产量。这些问题的根源在于供应链约束和锂电池装配线的技术问题。锂电池也为特斯拉电动汽车的生产带来了另一个巨大的问题。锂电池供应短缺的风险包括锂离子电池成本增加,锂离子电池从供应商召回的风险增加,以及影响特斯拉锂离子电池购买力的日元兑美元汇率波动。莫纳什商科代写:特斯拉
An overall SWOT analysis of Tesla, Inc. demonstrates that the car manufacturer has strong advantage in the car industry going forward. First and foremost, Tesla shows a vital strength in its sustainable innovation practices. Every single product manufactured and sold by Tesla, Inc. has a strong focus on sustainability, with all three car models being fully electric vehicles. Its expansion into solar energy storage and Solar Roof products furthers its environmental sustainability efforts. This distinguishes Tesla from other car manufacturers, presenting them as more of a clean energy company. Moreover, Elon Musk himself directly recruits the best the engineering and technology fields have to offer. As states by Tesla, “…We design and engineer bodies, chassis, interiors, heating and cooling and low voltage electrical systems in house and to a lesser extent in conjunction with our suppliers…” Moreover, Tesla relies on its expert computer programmers to test the models in crash test simulation, reducing the product development timeline and achieving high safety ratings. This emphasized reliability of the brand works to increase consumer sales, loyalty, and brand recognition.In terms of weaknesses, Tesla faces research and development costs and high production costs resulting in high purchases prices for the consumer, limiting sales from growing fast. Recently, suffered delays in the “design, manufacture, launch, and production ramp” of the Model 3, which tesla acknowledges may “harm our brand, business, prospects, financial condition, and operating results.” This disrupted the projected volume of Model 3s to be produced in 2018. Many of these issues were rooted in supply chain constraints and technical issues on the lithium battery assembly line. The lithium batteries also present another vast issue for the production of Tesla’s electric vehicles. The risks involving the supply shortage of lithium batteries include the increased cost of lithium-ion cells, increased risk of lithium-ion battery recall from suppliers, and fluctuations of the Japanese yen against U.S. that affect Tesla’s purchasing power of lithium-ion cells.
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