澳洲阿德莱德Adelaide代写Essay:宠物清洗竞争对手

堪培拉移动宠物美容市场是一个高度集中的竞争环境。ACT领域的三家企业分别是HydroDog (Blue wheelers)、Aussie Pooch Mobile、Jim’s Dog Wash和Jam’s Dog Wash，占据着寡头垄断地位。此外，黄页(2013)列出了11家竞争对手的手机供应商。堪培拉的市场波动很大，不断有新的参与者进入。潜在的威胁可能是一些小型家族企业，如闪闪发光的Paws Mobile，在特定地区迅速占据了市场份额。对于闪闪发光的爪子，它以最低的价格提供低成本的服务。由于它是以家庭为基础的，它通常使用家庭来经营业务，并且很容易与邻居建立关系。然而，另一方面，在业务规模方面，小企业可能很难在短期内扩展其业务战略。根据以下主要竞争对手的定位图可以看出，HydroDog和Jame’s Dog Wash提供了高标准的服务，这也导致了高昂的价格。特别是水狗公司，更名为Blue Wheelers，它的目标是发展现代技术、产品和新的客户服务领域的专家。独特的蓝狗流动沙龙配备了顶级的美容和洗涤设施，如空调、专业洗涤治疗等(blue Wheelers 2013)。虽然澳大利亚的狗狗移动在初始投资低于5万美元的顶级特许经营奖励中排名第二(特许经营调查2009)，但它是澳大利亚和世界上排名第一的狗狗清洗和梳理专业人士(澳大利亚的狗狗移动2013)。澳大利亚的狗狗移动运营商是宠物时尚和按摩方面的专家，而且这些服务价格实惠。

澳洲阿德莱德Adelaide代写Essay:宠物清洗竞争对手
The market of mobile pet grooming in Canberra is highly concentration competitive environment. The oligopoly occupied by three businesses in ACT area which are HydroDog (Blue wheelers), Aussie Pooch Mobile, Jim’s Dog Wash and Jam’s Dog Wash. In addition, there are listing 11 competing mobile suppliers in Yellow Pages (2013). The market in Canberra is volatility as there are new players continuously entered in. The potential threat could be some small family-based businesses, such as Sparkling Paws Mobile, occupied the market share quickly in specific region. For Sparkling Paws, it provides cost-efficient services in lowest prices. As it is family based, it normally uses home to operate business, and it can easily built relationship with neighbours. However, on the other hand, with respect of business size where small businesses may hardly survival in expanding their business strategy in short term.According to below positioning map of major competitors, it can be seem that HydroDog and Jame’s Dog Wash provide high standard services which also results in high price charging. Especilly for HydroDog, where renamed as Blue Wheelers, it aims in developing expert in modern technologies, products and new areas of customer service. The unique blue dog mobile salon is equipped with top of the range grooming and washing facilities such as air conditioning, specialist washing treatment and so on (Blue Wheelers 2013). While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50,000 (Franchise Survey 2009), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile 2013). The operators in Aussie Pooch Mobile are specialist in pets stylish and massaging, and the services are in affordable price.