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迪肯代写Essay:战略影响
2018-09-05 19:02
跨国企业可以利用他们的战略影响五股势力提高进入壁垒,例如,向航空业引入计算机信息提高了进入壁垒,因为任何新企业都需要数亿英镑的投资。产业结构变化和不同取决于类型的行业如医药的门槛非常高,很难穿透由于巨大的固定的需要研究和开发成本和规模经济卖给医生。获得和开发一种对药物有效的替代品不是一件容易的事情。行业的结构为成功创造了不同的需求,例如不同行业中不同的技能和资源。此外,跨国企业必须具有结构上的吸引力,具有可持续的进入壁垒,如技术、技能、渠道准入和品牌/产品的声誉。影响跨国企业竞争优势的因素是生活水平,而生活水平的高低取决于企业打入具有结构吸引力的行业的能力。结构变化有助于提高竞争力,并为竞争对手打入新行业创造机会。结构变化为竞争者进入行业创造了途径。迪肯代写Essay:战略影响
Multinational enterprise can use their strategy influence the five forces to raise barriers of entry for instance the introduction of computer information to airline industry has raised the entry barrier as any new enterprise would require investment in hundreds of millions of pounds.Industrial structure varies and are different to each other depending on the type of industry it is such as the pharmaceuticals where barriers of entry is very high and difficult to penetrate due to the need of huge fixed research and development costs and economies of scale in selling to physicians. Getting and developing a substitutes and effective to drugs is not an easy task.The structure of the industry creates differing requirement for success such as differing skills and resources in different industries. Furthermore, multinational enterprise must be structurally attractive in the industry with sustainable entry barriers such as technology, skills, channels access and reputation of brand/product.Factor that might affect competitive advantage of multinational enterprise is the standard of living which would depend of the capacity of the firm to penetrate structurally attractive industries. Structural change helps competitiveness and creates opportunities for competitors to penetrate new industries. Structural change creates avenue for competitors to penetrate industries.
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