澳洲市场学assignment代写 营销概念

2020-07-01 21:32

营销包括一个非常重要的概念，那就是营销组合;它有四个主要组成部分，促销，人员，价格和地点。然而，在市场营销组合中，仅次于产品的第二重要因素是使用的价格。这是因为分销和促销组合可以根据所使用的定价方式进行调整。在建立一家新公司时，为产品和服务设定正确的价格可能是一项艰巨的工作，对于一家在市场上已经存在了一年的公司来说，这同样是一项艰巨的工作。问题可能是，如果定价过高，风险可能是失去客户，或者客户可能对产品根本不感兴趣。如果价格偏低，风险可能不是投资回报和极低的利润率。在价格稳定之前，有一些因素需要考虑，目前的市场供求、政治和经济影响以及竞争水平引导这些因素。在价格规划过程中，重点应该是获得正确的价格水平，使销售和利润达到最大，这将符合你自己的营销目标和目标。有几种主要的定价类型，但是在这篇论文我将集中在做一个介绍促销定价，为什么要使用促销定价?，促销定价策略，品牌知名度，使用促销定价的优势，促销类型，促销成本与终身价值。
澳洲市场学assignment代写 营销概念
Marketing includes a very important concept that is marketing mix; it has four major components that are promotion, people, price and place. Nevertheless, in the marketing mix after the product, the second most important factor is the kind of price that is being used. This is because the distribution and the promotion mix can be modified by the kind of pricing being used. It can be an enormous job to set up the correct price for products and services while establishing a new company and it could be equally for a company that has year of existence on the market. The problem could be that if prices are set too high, the risk may be losing customer or customers may not be interested in the product at all. If prices are set to low, the risk may be not return on the investment and extremely low margins. Before stablishing a price, there are some factors that have to be taken into consideration and current market supply and demand, political and economic impacts and also competition levels guide those factors. The major focus should be in obtaining the correct price level during the price planning process where the sales and profits can be increase to the maximum, which will be up to your own marketing goals and objectives. There are several main types of pricing, however in this paper I will concentrate in doing an introduction of promotional pricing, why to use promotional pricing?, promotional pricing strategy, brand awareness, The advantages of using promotional pricing, Promotion Types and Promotion Cost vs. Lifetime Value

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