Marketing Essay代写:产品生命周期

2016-12-29 15:10

虽然,市场正在经历产品生命周期的成熟阶段,事实上,新进入者的威胁是中度到高。这是由于这样的事实:外国竞争者进入他们捕获的业务和销售提供产品追求更好的质量和他们提供低廉的价格,使他们能够捕获增加的市场份额(DataMonitor,2010)。此外,在线业务正成为巨大挑战英国服装零售商不同公司以外的英国已经进入市场并获得越来越多的市场份额。替代品的威胁可能被称为低到中等程度的服装行业。这是由于这样的事实,有不同的产品出现在现场反过来已经改变现有品种的需求(DataMonitor,2010)。例如,套衫已经采取的销售夹克和裙子正在出售裤子。为了保持竞争力的市场,不同的市场参与者提供的分类应该根据目前的趋势。

Marketing Essay代写:产品生命周期

Although, the market is going through the maturity stage of product lifecycle, the fact is that the threats of new entrants are moderate to high. This is due to the fact that foreign competitors are entering the business and they are capturing sales by offering products that are pursued better in terms of quality and they offer low prices that enable them to capture increasing share of the market (DataMonitor, 2010). In addition, the online business is emerging as big challenge for UK clothing retailers as different firms located outside UK have been entering the market and capturing mounting share of the market. The threats of substitute may be termed low to moderate in the clothing industry. This is due to the fact that there are different products that are emerging on the scene which in turn has been changing the demand for existing varieties (DataMonitor, 2010). For example, the pullover has been taking sales of jackets and skirts are taking the sales of trousers. In order to remain competitive in the market, the different assortments offered by the market players should be according to the current trends.

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