纽卡斯尔代写论文 产品的话题

2017-02-19 14:24

提出了许多类型的情况和环境，会影响消费者购买产品的话题。在商店，显示和定价促销可能会影响消费者的购买决策，汽车推广，汽车的展台与美丽的显示和许多促销活动可以提请计划外购买的意图。由于生产过程可以分为高参与和低参与，这两个群体提供的战略将是不同的。由于本研究将重点放在汽车行业，这被认为是高涉入的产品过程，个人销售和销售服务是非常重要的高参与产品。然而，广告和促销往往具有较低的重要生产过程的低投入型，高涉入的产品战略应该是因为高涉入产品通常是复杂的，确定影响消费者态度的重要属性是很重要的。

纽卡斯尔代写论文 产品的话题

had raised the topic that many types about the situation and environment that would influence consumers to buy products. In store, the displays and pricing promotions could influence consumer purchasing decisions, for car promoting, the car’s booth with beautiful display and many promotions could draw an intention for unplanned purchases. As the production process could be classified into high involvement and low involvement, the strategy that provide for these two groups would be different. As this study will focus on automobile industry which is considered as the high involvement product process, personal sale and sales service is important for high involvement product. However, the advertising and promotion tends to have low important in low involvement type of production process, the strategy for high involvement product should be Because of the highly involved product normally is complicated, determining the important attribute influencing the consumer attitude is important.

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