奥塔哥代写essay:唯物主义

2018-04-11 20:40

唯物主义只是“消费者对世俗财产的依恋”(Belk 1984，第291页)。商品的占有主要取决于消费者的价值观、态度和特征(Belk, 1985)。根据Richins和Dawson (1992, p. 307)的说法，唯物主义是“一个人把财产和他们的获得作为达到理想的目的状态，包括幸福的必要或理想的行为方式的重要性。”“唯物主义与个人成功,当一个人有一定的财产,人们相信他们已经成功地生活和快乐这是因为某些财产被认为个人生活中扮演着重要的角色,这决定了这些人是否满意或不满意的生活中(陈和普兰德加斯特,2007)。唯物主义的人以自我为中心，他们更关心生活中的幸福，他们主要购买与某一品牌相关的产品以满足他们的需求。这些人非常重视他们所获得的东西，或者他们与其他生活活动相比有更多的东西(Richins和Dawson, 1992)。唯物主义的概念有三个方面帮助我们理解唯物主义的本质。在个人的生活中，获取或占有是至关重要的，获取在个人的幸福中扮演着重要的角色，而个人决定了他们是否成功的成功了(Richins和Dawson, 1992)。迈克尔·科尔斯(Michael Kors)生产的时装和奢侈品消费的增长，受到了品牌消费与物质主义概念之间的关系的支持。物质主义的人更关心他们享有盛名的地位，他们总是购买世界上著名的品牌。迈克尔·科尔斯是一个受欢迎的品牌，由于物质人口的增长，时尚和奢侈品的物质财富正在增加，这进一步增加了这个品牌的消费。
奥塔哥代写essay:唯物主义
Materialism is simply what “a consumer attaches to the worldly possessions” (Belk 1984, p. 291). The possession of goods mainly depends on the values, attitudes, and the traits of the consumer (Belk, 1985). According to Richins and Dawson (1992, p. 307) materialism is ‘‘the importance a person places on possessions and their acquisition as a necessary or desirable form of conduct to reach desired end states, including happiness.’’ Materialism relates to an individual success and when an individual has certain possession, it is believed that they have succeeded in life and they are happy this is because certain possessions are believed to play an important role in an individual life and this determines whether these individuals are satisfied or dissatisfied in life (Chan and Prendergast, 2007). Materialistic individuals are self-centered they care more about the happiness in their life and they mainly purchase products that relate to a certain brand in order to satisfy their demand. These individuals put a lot of emphasis on what they have acquired or what they have more compared to their other life activities (Richins and Dawson, 1992). There are three aspects in the concept of materialism which help us to understand what materialism actually is. Acquisition or possessions are central in the lives of individuals, acquisition plays a great role in the happiness on an individual, and what an individual has determines whether they have succeeded of failed in life  (Richins and Dawson, 1992). The increase in the consumption of fashion and luxury goods that are produced by Michael Kors has been supported by the relationship between the consumption of the brand and the concept of materialism. Materialistic individuals are more concerned about their prestigious status and they will always purchase brands that famous among the world’s population. The Michael Kors is a popular brand and being that the worldly possessions of fashion and luxury goods are increasing due to the growth of the materialistic population this has further increased the consumption of this brand.

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