英国格里菲斯代写Essay:必须针对消费者

2017-12-11 15:30

产品的选择必须针对消费者。民族食物必须是当地居民提供的地方病。在文化或种族特定的社区，商店的营销必须有满足这些人需求的产品。了解我们的客户需要花费很少的努力，但这小小的努力可能是商店成功或失败的区别。确保Q公司的门店在市场上与众不同，将有助于公司在经济困难时期获得竞争优势。Q公司目前的日常处置政策是缺失公共关系和企业社会责任机会的完美范例。当被该地区的食品银行要求捐赠产品时，管理层拒绝了。雇员们关心的是通过可能的欺诈和盗窃而不是捐赠食物来减少收入。第一个关注这个问题的是理解它的成本和实际或感知的好处。公司Q将注销任何因超过有效期而需要处置的产品。产品在垃圾箱中被处理，这是公司Q当前观点的产品有效性的终结。如果按重量或体积支付，该公司将从废物处理公司获得更大的处置率，以处理无法出售的产品，而不是将其捐赠给当地的食品银行。
英国格里菲斯代写Essay:必须针对消费者
Product choices must be targeted to the consumer. Ethnic foods must be endemic to the neighborhood their being offered in. Marketing of stores in cultural or racially specific communities must be stocked with products that meet the needs of those people. It takes very little effort to understand our customers, but that little effort can be the difference between a store being successful or failing. Insuring that Company Q's stores differentiate themselves in the marketplace will help give the company a competitive edge in these tough economic times.Company Q's current policy of disposing of day-old products is a perfect example of missing a great public relations and corporate social responsibility opportunity. When asked by the area's food bank to donate product that would otherwise be thrown away, management declined. Employees concerned management over lost revenue through possible fraud and theft instead of donating the food.The first concern with this issue is understanding its costs and actual or perceived benefits. Company Q will write-off any product that needs to be disposed off due to exceeding the expiration date. The products are disposed of in a dumpster and that is the end of the products usefulness in Company Q's current viewpoint. The company, if paying by weight or volume, will incur greater disposal rates from the waste removal company for disposing of the unsellable product instead of donating it to the local food bank.

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