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南澳代写作业:社交媒体平台
2018-01-04 12:57
Hailey(2010)通过使用社交媒体平台,证明了餐饮行业可以从营销过程中获得效益。与商业活动相比,有效的品牌传播、品牌传播、低成本投资、公众信任等都可以被认为是社交媒体的优势。Noone、McGuire和Rohlfs(2011)相信食品和饮料行业的组织迅速采用社交媒体可以直接提高倾听和与目标客户沟通的能力。Noone等人(2011)发现社交媒体营销中存在的机会,使得很多餐馆开始在不同的社交媒体渠道建立自己的社交媒体营销活动。尽管如此,Noone等人(2011)指出,缺乏有效的管理贡献餐厅仍然面临着有效管理其社会媒体营销以吸引消费者的重大挑战。南澳代写作业:社交媒体平台
Hailey (2010) demonstrated that food and beverage industry can be benefited effectiveness to the marketing process by using social media platforms. Effective brand communication, brand communication, low cost investment, and the public trust from others compared with commercial activities all can be identified as the advantages attributing to social media. Noone, McGuire and Rohlfs (2011) believed organizations in food and beverage industry rapidly adopting social media can directly improve the ability to listen to and communicate with their target customers. Noone et al (2011) figured out that the opportunities existed in social media marketing contribute great number of restaurants starting to establish their social media marketing activities across various social media channels. Nevertheless, Noone et al. (2011) indicated the lack of effective management contribute restaurant still face significant challenges to manage their social media marketing effectively to attract consumers.
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