澳洲维多利亚代写 社会化营销

2020-05-19 14:48

社会化营销是一种有效的信息传递方式，它可以迅速地将信息传递给大量的人。在健康领域，它通过一个有组织的计划过程来帮助人们改变他们的行为，从而影响健康行为。然而，研究强调，这些健康变化的影响往往很小。社会营销应该通过使用各种健康传播策略，帮助为社会带来积极的效益，并关注于理解它所针对的个人/群体。这些可以是人际的、中介的和其他与营销方法沟通的方法，如推广、信息放置、社区外展和传播。这张海报可能被认为是使用了一种令人震惊的策略，它强调了与压力相关的负面健康问题，如高血压、心脏病和中风。通过使用这种方法和正念教育，它可以让人震惊，让他们思考自己的健康，并采取措施改变它。然而，这种方法并不总是有积极的结果，因为人们可能会故意忽视这个问题，假装它没有发生在他们身上。它的目标是让人喜欢，鼓励个人接受改变的想法，使用各种颜色和有趣的易于理解的格式。该海报的用户将能够根据体温计的格式轻松地确定他们的感觉，并将指示个人到健康医生和网站获取更多信息。海报将是大胆的，简单的理解和立即吸引眼球，所以不要过于复杂的信息。
澳洲维多利亚代写 社会化营销
Social marketing is an effective way of a message reaching a large number of people quickly.  In health it is used to influence health behaviour by using an organised planning process to help people change their behaviour .  However, research has highlighted that the effects of these health changes are often small .   Social marketing should help deliver a positive benefit for society and focus on understanding the individual/group it is aimed at by using a variety of health communication strategies. These could be interpersonal, mediated and other methods of communication with marketing methods such as promotion, message placement, community outreach and dissemination .  The poster could be perceived as using a shock tactic by highlighting the negative health issues associated with stress such as high blood pressure, heart disease and stroke .  By using this along with education on mindfulness it could shock someone into thinking about their health and taking a step to changing it.  However, this approach does not always have a positive outcome as people might deliberately ignore the issue and pretend it is not happening to them .The poster will use social marketing to specifically target individuals in the workplace who are feeling stressed. It will aim to be likeable, to encourage individuals to be receptive to the idea of change using a variety of colours and a fun format to be easily understandable. Users of the poster will be able to identify how they feel easily based on the thermometer format and will signpost individuals to a health practitioner and website for more information.  The poster will be bold, simple to understand and immediately eye catching so not to over complicate the message.

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