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阳光海岸代写essay:公司萧条
2017-07-29 21:23

阳光海岸代写essay:公司萧条
The company faced a depression period from 1973-2000, mainly because some of the stores in overseas markets were not as profitable as the British ones, most stores were undersized and did not carry a similar selection as compared to their British counterparts. One of the major factors was that the company did not allow credit cards to be used except for its own M&S card. More than 45 stores overseas had to be closed as they were not functioning as per expected levels in 1999.It is said that during this period, when Richard Greenbury was the chief executive of the company, profits of the company declined at a rapid rate and customer loyalty also diminished even though he was one of the main reasons why M&S had a strong hold over the British clothing mainly during 1990-1997, during which M&S's market share which was almost twice as much as any other clothing brand name. It was during his period as chairman and chief executive, that M&S share prices were at their highest, and the company undertook various other profitable ventures, and expanded internationally.Then, in 2001, M&S came up with changes in its operations such as credit cards were now accepted, introduction of new clothing ranges such as per una, autograph, and many more. Peter Salsbury was appointed as the new chief executive officer, successor to Richard Greenbury. These efforts resulted in M&S regaining some of its market share, and recovering its declining profits.In 2007, under the leadership of Mr. Rose, M&S announced the opening of their world's biggest M&S store outside the British Isles, in Dubai covering almost 65,000 square feet which also features a bakery, with muffins, cakes and different types of fresh breads.
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